TD Forests: Art For Trees
Role: Design, Art Direction
Team: Patrick Hardy (ECD), Kyle Erickson (CD/AD), Zach Thornbury (CW), Sue Redmond (Production)
Turning New York City into an art gallery, one tree at a time.
In a campaign centered on TD Forests' commitment to urban reforestation through partnership with MillionTreesNYC, we commissioned 10 well-known New York artists to create pieces inspired by their vision of a greener city. The artworks were featured on TD Bank windows in all five boroughs and were brought together for a pop-up art show that made appearances at Grand Central Station and on The High Line. Art For Trees culminated in a benefit auction with Paddle 8, in further support of the cause. A web video series hosted on the Art For Trees microsite allowed each artist to explain their work.